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Writing a project brief for a freelancer: 6 things to consider

Marques ColemanMarques Coleman

The freelancing market has grown exponentially in the past decade, with dozens of platforms and millions of professionals available for your business’ needs. In the U.S. alone, 35% of the workforce is now freelancing – 10 million more than five years ago. It’s expected that this trend will continue and will spread worldwide in the coming years.

Whether you plan to create freelance projects on popular platforms such as Upwork or Freelancer or opt for social media platform listings through LinkedIn or your own website for freelance IT projects, writing a project brief isn’t as straightforward as it seems. Factors such as clarity of information and additional resources about your brand might play a pivotal role in the freelancer’s success to answer your call for help. 

In order to do that, however, you should take several things into consideration going into the writing process. With that said, let’s take a look at several important factors that go into writing a project brief for a freelancer.

Image of a woman writing a project brief for a freelancer on a laptop

Project briefs & freelancers 101

A project brief is a document that summarizes all the relevant data about the project and that contains a list of requirements that must be followed by freelancers. 

The project brief must be written in the way that if a stranger reads it, he will understand what your project is all about and what goals your company wants to achieve.

Benefits of writing a project brief for freelancers

Here are four key benefits of writing a project brief:

If you want to get a concrete result, writing a project brief helps to present your ideas and your vision.

Things to consider when writing a project brief for a freelancer

Now let’s take a closer look at the structure of the project brief. Let’s find out what specific information your document should include.

  1. Provide an outline of your business

The first thing you should do is to explain to freelancers what your business is all about:

  1. Define the goal, purpose and target implementation

After that, you should explain what the purpose of your project is and what specific goal you want to achieve. Let’s say you hire a freelancer to design a landing page. You should mention whether your primary goal is to raise brand awareness, grow an email list, or increase sales. The freelancer will take it into account when working on the project.

Image of man reaching target described in project brief

  1. Include your requirements and brand standards

This is the most important part of the project brief. Here you should list all your requirements and mention all your brand standards. For instance, if you ask a freelancer to design a brand logo, you should mention what colors and fonts they should use. Also, you should explain what logo design file formats you need (e.g. PDF, JPG, or both).

  1. Provide a development roadmap

The next step you should take is to provide a project roadmap – to present a well-thought-out set of strategic objectives for your project. The project roadmap will serve freelancers as an ongoing reminder of the project’s goals and will help them to stay on track.

Image of outlined project that you should include when writing a project brief

  1. Clearly define deadline deliverables

In this section, you should state when exactly you want a freelancer to submit their work. Phrases like “complete this project in a month” do not work here. You should be specific and set the exact day and time when the final version of the work must be delivered. For instance, you can write: “the deadline of the project is March 20, 11:00 A.M. EST.”.

  1. Address the compensation in the brief

Finally, you should mention how much money you will pay for the work done and whether you are going to pay for additional revisions. Also, you should provide information on whether freelancers will receive a one-time compensation, or will get monthly or weekly payments.

Project brief writing mistakes to consider

Here are three common mistakes that almost every company makes when writing a project brief for a freelancer.

  1. It’s too long

Keep in mind that you should keep your project brief short and concise. If you write a 20-pages long document, no one will read it. When crafting a project brief, you should focus on project details that really matter. And you should exclude all the information that does not add any value to freelancers. 

When writing a project brief, don't bore your audience with a text that it too long.

  1. Bad grammar

Take into account the fact that grammar mistakes and typos may make a bad impression on a freelancer. So if you don’t want a freelancer to decline your job offer, you should proofread your project brief thoroughly. For proofreading your document, you can use online grammar checkers like Grammarly or services like Studicus.

  1. Poor structure

If you have never written project briefs before and need some help, don’t hesitate to get professional assistance. If you do not know how to write this or that part of the document, feel free to use writing services like TrustMyPaper and WritingJudge, or download project brief templates from sites like SampleTemplates and SmartSheet.

When writing a project brief, structure it well to avoid confusion.

In conclusion 

Now you know how to write a perfect project brief and get the most from hiring a freelancer. So don’t hesitate to take the next step! Invite freelance professionals to your team and take your business to a brand new level.

Marques Coleman is a passionate blog writer. He specializes in marketing and copywriting, and currently writes for BestEssayEducations, WoWGrade, and SupremeDissertations. Marques is an avid traveler and always tries to learn something new.