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The peril of experience Assumption

Imagine…you’ve been driving to a certain place A place you have been driving to every day for the last 5 years, taking the same route, passing the same abandoned street, where you’ve never seen another car. Gradually you start feeling familiar with this route and you assume that as always you will be the only car on [...]

Jelle Van der LindenJelle Van der Linden

Why we draw our customers

Customer Drawings For years I have been thinking of combining the best of my two professions as an analist and artist. Analytical in finding creative solutions in a realistic world on the other hand and a crafter in an imaginary world where there are no limits on the other hand. Learn to capture the essence I was inspired during a [...]

Mark KromskiMark Kromski