All of us write every day: emails, texts, notes, presentations, … But few of us have really mastered the art of writing. In this blog post, I’d like to walk you through 5 golden rules for effective copywriting that will have the most profound impact on your copy if you don’t follow them yet. 1. Write for the customer, not for you Your [...]
Stijn Schutyser
Working for free? You probably think I’m crazy. While most of my colleagues would agree with you, I’m really not when it comes to the topic of this blog post. There are advantages and disadvantages to working for free (perhaps more than you imagine), and it’s often pretty difficult to actually make a right call. So, in this blog post, [...]
Stijn Schutyser
Let’s begin this blog post by remembering embarrassing memories from our past. Remember when you called your teacher “mom” in kindergarten? Or that huge zit on your forehead on your first day of high school? Let’s have a look at a picture from a couple of years ago. Those clothes… those hideous clothes. Why did you think you’d rock [...]
Ibn Renders
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